Tuesday, July 30, 2013

A Musician's Self-help guide to Creating A Strong Electronic Press Kit


Referred to by music industry professionals as an "EPK, " the electronic press kit is considered the promotional tool bands use to tell a venue booker, festival manager or reporter get a full band. It is the band's for example a job hunter's subjects.

The basic components include biographies off band members, band photos, samples of the band's sound experience and band contact information and your style of music. Don't worry say, "Our music speaks to take itself" or "Reinventing Rock and Roll" or "Unlike whatever band. " You might think that separates you all about else. At this leads, though, you need to support the recipient place your look of music within each of their pre-defined categories. If that you don't fit in one inside categories, they have no use with regard to you. It will be more effective keep in mind something like, "We're a metal rock band that products the beat of x band through rhythm of y diamond. "

Other elements of kit may include press clippings, lyrics, performance experience, performance videos and quotes get a full band from well-known music industry people.

There is much debate among music industry "experts" about the EPK. Some say that the most important element is the quality within the music recording. Others say if for example the EPK looks professional, the recipient will forgive the band for a lesser quality recording of this music.

I would argue that most of element of your EPK will only be as professional as they can afford. Remember that old adage, "You only get one chance to produce a first impression. " Put yourself in the shoes of can be often a recipient. They are receiving EPK's from bands a novice to new bands in town to management companies displaying bands. Why take a chance as a band that sounds relatively good on a poor-quality recording for all who posses other bands to select from where there isn't a question because everything from the EPK is professional?

How do you find the best EPK you can for the shortest investment? If none of your band members are specifically strong writers, or do not need particularly good grammar, or you don't have girlfriend or sister or mom who writes properly, hire a writer. A good source for finding a writer are going to be local college. Contact the journalism teacher rrn regards to the college and ask them to put you in touch with some of their better students wanted to interview. Offer to afford the student $50 or $100 to generatte your entire press tutorial.

Record your band at the best recording studio you can pay for. Do NOT use a recording of an live show. No matter how good think it sounds it does not sound as good definitely studio recording. To the actual costs down, practice, pattern, practice before you go into the studio so that you do not possess too many takes ahead of a good one. Most recording studios charge by the hour so know how you're going to spend your time before you walk in the door. Don't wait until you're about the studio to decide what order you will definitely record the instruments akin to. Make sure the producer knows what you want BEFORE you go in to the studio so you aren't coordinating that during your recording time. Even though it's fun to record, don't waste time joking around.

Select your best three songs and specify the tracks as efficiently as they can and include those three songs to make the EPK.

Colleges and technical schools are also a great place in order to tap for recording methods. Students are usually required to produce recordings for their studies and they are going to want bands to record. It s terrific because it's usually free or very economical and it's produced on top quality equipment. You have to proactively approach the school to meet the students and in addition timing has to coincide with if the students need the bands for class work.

Your photos should be professionally shot. And since the photos will also be used on your web page, in your marketing, your posters, your CD cover art and press releases, don't bargain your photography. Find a photographer who has experience shooting bands. This is the special skill that never assume all photographers have; especially if you wish to include a live seminar shot. If you use your use a live instruct shot, then a photographer that are experts in family photos will also be superb since he/she is made photographing small groups.

If you're fortunate enough to have press clippings to include in your EPK, don't make the mistake most amateurs reach the goal of. Do not make a duplicate of the entire story make it in your position. Instead, select what you consider to be the best quotes beyond each story and create one page amongst those quotes listed. Following a day quote, include the writer's name, the publication name and the date the publication carried the story.

Be sure your information is on every element of your EPK. This can consist of the EPK itself, just about anything photos, the CD, the CD sleeve along with business card. You can't predict when the elements associated with EPK will get separated per each other so it's imperative that your band name and information are on each package.

.

No comments:

Post a Comment